What To Look For In A High-Impact Digital Signage Solution

As the trendiest and most impactful way to deliver on-brand messaging, a digital signage solution significantly drives sales and enhances the customer experience.

We’ve broken down the most important features to look for in a comprehensive solution:

Understand The Purpose

Digital signage is an investment. To maximise on the impact of the display, brands need to consider a solution that is in-line with their business goals and capable of meeting the needs of the demanding consumer.

Depending on the nature of the business, you may have a single or multi-purpose use for the signage. An LED display is a powerful advertising platform and can complement the design aesthetics of any space. Whilst a fashion retailer may want to showcase the latest collection on a commercial-grade screen, there is value in introducing touchscreens for self-service in banks. DMX provides full turnkey visual solutions ranging from digital menu boards, way-finding directories and video walls for businesses across industries.

High-Impact Visuals

Digitized on-site advertising makes a statement. It isn’t enough to translate the brand identity into a few images. The content needs to be dynamic, attention-grabbing, memorable and impactful.

Introducing captivating visuals is only part of the high-impact puzzle. An effective solution is also about strategically placing the screens at eye-level, in high-traffic areas where customers are likely to notice and interact with the display.

The positive effect of dynamic content can be proven. Research shows that 7 in 10 shoppers purchase a product or service featured in digital signage. Enticing imagery is easy on the eye, inspires interactivity, increases dwell time and gives a business the chance to engage with customers on a personal level.

Content Management Made Easy

As high-tech as digital signage is, the ease-of-use of the back-end system should be top of mind. A key advantage of going digital is in saving time and money. A comprehensive Content Management System (CMS) should save on printing costs and cut down on the time of content deployment by at least 90%.

DMX provides a cloud-based interface that allows owners to manage and deploy content to multiple screens and sites, in just four easy steps. The user-friendly Mvision player allows creators to easily navigate through the preloaded templates, edit image frames and change text layouts.

Another useful feature to look for in an expansive CMS is the ability to schedule content. An intuitive digital signage software allows brands to maximise on the effect of their messaging by planning the deployment of specific material at certain times. Pre-programming also keeps content relevant. A QSR, for example, can display the breakfast menu only in the mornings or showcase holiday-themed specials during a certain period.

Going digital is no longer a choice – it’s the future of business. Feeding the customer’s curiosity by appealing to the senses is an effective way to enhance the on-site experience and drive sales. As brands move towards a customer-centric way of thinking; it’s not about if, but when you go digital.